Chipotle Mexican Grill exams pollo asado in two markets

Chipotle Mexican Grill introduced Tuesday it’s testing pollo asado at 95 eating places in Cincinnati and Sacramento, marking the primary time it has launched a brand new hen choice.

The pollo asado is made with grilled hen, garlic, contemporary lime, guajillo peppers and hand-chopped cilantro. It is going to be obtainable within the two collaborating markets for a restricted time. 

Beneath CEO Brian Niccol, who beforehand led Yum Manufacturers’ Taco Bell, the corporate has accelerated including new menu objects via a course of it calls “stage-gate testing.” The chain has been strategic with new releases, making a lot of them limited-time choices to drive buyer site visitors to its eating places and to maintain the menu from turning into bloated. This yr, it has launched cauliflower rice and brisket as limited-time choices and quesadillas as a digital-only merchandise.

“Hen has lengthy been the highest protein alternative amongst Chipotle visitors,” chief advertising officer Chris Brandt mentioned in an announcement. “With the celebrated Adobo hen recipe already on our menu, we determined it was time so as to add an alternative choice and our new flavorful Pollo Asado hen is one other excellent complement to our actual components.” 

Shares of Chipotle have climbed 30% this yr, elevating its market worth to $50.6 billion.