The Personal Brand Boom: How GEN Z Is Redefining Entrepreneurship and Economic Growth Says Business Mentor Ozzin Jun

In the digital era of 2024, personal branding has become a crucial aspect of entrepreneurship and economic growth. With the rise of social media and digital platforms, Generation Z (GEN Z) is redefining the traditional notions of entrepreneurship by leveraging their personal brand to create successful businesses and drive economic growth. This generation, born between 1997 and 2012, is known for its tech-savvy nature, entrepreneurial spirit, and desire for authenticity. As a result, they are reshaping the business landscape and challenging established norms.

Ozzin Jun is the founder of Jun International Coaching and consults companies on social media strategies and how they can recruit, as well as retain GEN Z talents. She helped many coaches, consultants, and business owners to build their personal brand that led to more clients, time-efficiency, and more visibility in the market. ‘’The power of a personal brand these days is more powerful than a whole corporation or organization alone. Influencers like Mr. Beast, Kylie Jenner, Taylor Swift or Gary Vaynerchuk have built massive following and influence that led them shifting our whole economy. They create more impact, visibility, influence voting in politics, more than a large corporation’’ says Ozzin Jun.

According to a report by McKinsey & Company, GEN Z is set to account for 40% of all consumers by 2024, making them a significant force in driving economic growth. This generation’s unique approach to entrepreneurship and personal branding is reshaping industries and creating new opportunities for economic prosperity.

Permanent Mission of Pakistan to the United Nations in NYC: Ozzin Jun with Counselor Syed Hamdani collaborating on behalf of Global Peace Chain

The Rise of Personal Branding

Personal branding has become increasingly important in the digital age, as individuals seek to differentiate themselves in a crowded marketplace. With the proliferation of social media platforms such as Instagram, TikTok, and YouTube, GEN Z has embraced personal branding as a means to showcase their skills, talents, and values to a global audience.

One such example is Ozzin Jun, a 25-year-old Business Mentor, Personal Branding Strategist, Speaker, and Social Media Expert, who has built a following of 100’000 people on all her social media and her podcast combined. Through her personal brand, Ozzin has been able to serve more people in her business, launch new products, build communities, and collaborate with major organizations such as United Nations and Global Peace Chain. By sharing her authentic lifestyle, her mission and personal growth content, it led her to also brand deals, helping to promote good cause, and collaborating with Swiss companies to advertise for them. Her success demonstrates how personal branding can lead to entrepreneurial opportunities and economic growth.

According to a survey conducted by Deloitte, 70% of GEN Z consumers prefer to buy from companies that reflect their personal values. This shift in consumer behavior has led many young entrepreneurs to focus on building authentic personal brands that resonate with their target audience. This is a huge opportunity to recruit more GEN Z talents to their companies to help them promote their services or products in a more efficient way.

Ozzin Jun and Hollywood’s Inside Man of Entertainment & 2x Emmy- Winning Producer John Pattyson at the Headquarters of MSG Sphere Studios in LA

The Impact on Entrepreneurship

GEN Z’s embrace of personal branding has also had a significant impact on traditional entrepreneurship. Rather than following the conventional path of climbing the corporate ladder, many young people are choosing to build their own businesses based on their personal brand.

According to a study by The Harris Poll, 61% of GEN Z aspire to be entrepreneurs rather than employees. This entrepreneurial mindset is fueled by the desire for independence, creativity, and purpose-driven work. By leveraging their personal brand, young entrepreneurs are able to attract customers who resonate with their values.

This change impacts many big companies, and requires them to adapt their leadership their employees and to create workplace that is attractive for GEN Z to stay and operate on behalf of their company. Working cross-generational with people from different backgrounds and expertise allows a company to thrive more and fulfill a bigger vision together.





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